Craft Japanese whisky launched
30 September, 2011
The first whisky from Japanese craft distillery Chichibu has been launched. Chichibu The First is three years old, 61.8% abv and limited to 7,400 bottles. The whisky is not chill-filtered.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
